INTERNATIONAL MARKETING
Meaning and scope of international marketing, difference between domestic and international marketing. Direction & composition of Indian exports. International marketing tactics, reasons for entering export marketing and organisation of an export department. Indian export and import policy export promotion organizations, export incentives.
International economic environment, world trade tariff and non-tariff restrictions, role of WTO and trading blocks, international monetary system. The procedure and practices of processing of an export order, producing for exports, export quality control; export finance, shipment and procedures thereof.
Export documents, processing of an export order, organisation and structure of export and
import houses.
The selection of export markets, planning of export marketing strategy-product, pricing,
promotion, and distribution channel. International marketing research.
Meaning and scope of international marketing, difference between domestic and international marketing. Direction & composition of Indian exports. International marketing tactics, reasons for entering export marketing and organisation of an export department. Indian export and import policy export promotion organizations, export incentives.
International economic environment, world trade tariff and non-tariff restrictions, role of WTO and trading blocks, international monetary system. The procedure and practices of processing of an export order, producing for exports, export quality control; export finance, shipment and procedures thereof.
Export documents, processing of an export order, organisation and structure of export and
import houses.
The selection of export markets, planning of export marketing strategy-product, pricing,
promotion, and distribution channel. International marketing research.
Student of Rai Business School, New Delhi
Sanjeev kumar Singh
No comments:
Post a Comment