what should I read for- STRATEGY IMPLIMENTATION

STRATEGY IMPLIMENTATION


INTRODUCTION; Meaning and Nature of Strategy Implementation, Contrast and Interdependence of Strategy Formulation and implementation, Operationalizing the Strategy –Annual Objective Developing Business and Functional Strategies, Developing and Communicating Concise Policies.

INSTITUTIONLIZING THE SYSTEM; Structural Considerations- Simple and Functional Organizational Structures, Divisional Organizational Structure, Strategic Business Units Matrix Organization. The role of Structure-linking Structure to Strategy, Organizational Leadership-Role of the Chief Executive Officer, Organizational culture-the Strategy-culture connections and its managing, Establishing Strategic Controls, Operational Control systems, Monitoring performance and Evaluating Deviations, Reward Systems, Motivating Execution and Control.

FUNCTIONAL STRATEGIES; Developing Key Functional Strategies in marketing in relation to product (or Service), Price, place and Promotion, Key Functional Strategies in Finance in relation to capital acquisition, capital allocation, Dividend and working capital management, Mergers and acquisitional policy, Issues involved in Research and Design and Production/operations decision areas, functional strategies in personnel employee recruitment, selection and orientation career development and counseling, performance evaluation and training and development, compensation, labour/union relations, Discipline, control and evaluation.

REVIEW AND EVALUATION; Process and Criteria of Evaluation of the Strategy, the case method of study- Meaning and kinds of cases, preparation and role of the Instructor in case discussion, the strategic management audit, Financial Analysis for strategic management.

SUGGESTED READINGS:

Fred R.David, Strategic management, McMillan Publishing Company New York.
John A. Pearce II, Richard B.Robinson Jr., ‘Strategic Management, Strategy Formulation and Implementation’ AITBS publishers and distributors Regd. Delhi.
Luis Ma.R.Calingo, ‘Strategic Management in the Asian context, A case book in business policy and Strategy John Willey & Sons, New York
S.B. Budhiraja and M.B. Athreya, Cases in Strategic Management, Tata Mac Graw Hills Publishing Company, New Delhi.

Student of Rai Business School, New Delhi

Sanjeev Kumar Singh