RURAL MARKETING
Rural Marketing: nature, definition, scope & importance in India. Size & structure of rural markets. Factors influencing rural marketing: Socio-cultural factors, population, occupation, literacy level, land distribution & use, development programmes, infrastructure, communication media, credit availability, local requirements.
Rural Market Index: Thompson index.
Market strategies & tactics with reference to rural markets. Product marketing & service
marketing in rural India: product planning, communication media & message, distribution
C channels, market research (with special reference to seeds, fertilizers, farm equipments,
new techniques, agricultural output & other services.)
Marketing of consumables & durables.
Marketing of agricultural produce: regulated markets, cooperative marketing & processing societies. Rural Industry: Marketing of rural industry, cottage industry, artisan products. Problems in rural marketing. Consumer education & consumer movement in rural India. Role of government & NGOs in rural marketing.
Rural Marketing: nature, definition, scope & importance in India. Size & structure of rural markets. Factors influencing rural marketing: Socio-cultural factors, population, occupation, literacy level, land distribution & use, development programmes, infrastructure, communication media, credit availability, local requirements.
Rural Market Index: Thompson index.
Market strategies & tactics with reference to rural markets. Product marketing & service
marketing in rural India: product planning, communication media & message, distribution
C channels, market research (with special reference to seeds, fertilizers, farm equipments,
new techniques, agricultural output & other services.)
Marketing of consumables & durables.
Marketing of agricultural produce: regulated markets, cooperative marketing & processing societies. Rural Industry: Marketing of rural industry, cottage industry, artisan products. Problems in rural marketing. Consumer education & consumer movement in rural India. Role of government & NGOs in rural marketing.
Student of Rai Business school, New Delhi
Sanjeev Kumar Singh
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